This goes in the category of inspiring business stories. First, you need an idea. Then you need some jewelry and Jessica Simpson and a nice website and lots of pretty faces.
Oh, then you send people jewelry. Amazingly people are attracted to pretty faces, and women do seem to like jewelry. The service is called JewelMint and TechCrunch has the entire story.
Basically, it’s like the book-of-the-month club. Only with jewelry. They send you a new piece every week at a good price and then you wear it. But why stop there? I mean, if you’re busy getting rich with your line of websites named something-or-other Mint, always with a capital M, of course, why not keep building them?
Here’s TechCrunch.
Things went so well, in fact, that the company raised $23.5 million at a rumored $150 million valuation this past June. They followed that up by launching with their second vertical, StyleMint, in July — this time backed by the Olsen Twins. And now they’re ready for round three. Their latest vertical: Skincare.
On Monday the company launched BeautyMint, a service that’ll ship you a fresh supply of cleansers, toners, moisturizer, and creams every month. Rather than sending a random smattering, though, each user receives a personalized kit, depending on factors including their skin type, where they live, and the time of year. So far, the site is off to a very good start, with over 500,000 visitors in its first 24 hours. And that huge first day traffic was no doubt spurred by the fact that Jessica Simpson is onboard as the face of BeautyMint.
Cool, huh? And sure enough they’re taking my advice. They’re not stopping, as the article continues:
BeachMint has more verticals coming soon, too. Later this month, the company will launch ShoeMint, which will ship users shoes each month that have been designed by Rachel Bilson, Nichole Chavez, and Steve Madden. The founders add that they have more celebrities lined up for future verticals that they aren’t ready to announce just yet.
There’s a lot of potential here. I’m thinking of PuckMint. Every month it sends you a new hockey puck? Whattaya think? Got any ideas of your own?
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